Senior Marketing Manager Website Experience

About Us: Zensurance is redefining commercial insurance for Canadian businesses. As a leading InsurTech, we make getting the right coverage simple, fast, and accessible through a digital-first experience. Our platform combines advanced technology with deep industry expertise to deliver tailored insurance solutions that help businesses thrive. Zensurance has been recognized for its rapid growth and industry impact: ✅ Deloitte's Technology Fast 50 (2023, 2024, 2025) ✅ Deloitte's Technology Fast 500 (2024, 2025) ✅ Top Insurance Employers (2022) At Zensurance, we value ownership, collaboration, and innovation. Our team thrives on solving complex challenges, challenging the status quo, and making a real impact in an industry ready for change. If you're looking to build something meaningful in a fast-growing, customer-focused company, we'd love to hear from you! Reporting to the VP of Marketing, we're looking for a high-impact, commercially-minded leader to own the performance and monetization of Zensurance.com . This is not a maintenance role; it's a growth mandate. You'll be the "General Manager" of our most important sales channel, responsible for turning every visitor session into a measurable business outcome. You'll have full ownership of the website's commercial health. Your mission is to move beyond static pages and create a dynamic, engaging, and highly personalized "digital storefront" that captures data, builds trust, and maximizes conversion at every stage of the funnel. \n The Mandate: Website Monetization & Merchandising - Commercial Ownership: Full accountability for website KPIs, including conversion rates (visit-to-app), bounce rates, and overall revenue per session. You will identify "leaks" in the funnel and design the strategies to plug them. - Onsite Merchandising & Hooks: Design and execute a promotional roadmap. You will be responsible for the "visual merchandising" of the site-creating compelling promotional hooks, seasonal offers, and high-converting CTAs that drive immediate action. - Engagement Tool Strategy: Identify and source interactive tools (e.g., coverage calculators, industry quizzes, or risk assessment tools) that provide value to visitors while gathering intent data to move them deeper into the funnel. - Growth Program Development: Design, scale, and measure onsite "value-add" programs (such as loyalty flows or partner perks). You will focus on making these programs intuitive, making the value proposition clear, and ensuring they drive higher checkout completion. - High-Velocity Experimentation: Lead our A/B and multivariate testing program. You will source the testing tools and design experiments-from layout shifts to messaging tests-to prove what drives the most revenue. - Audience Segmentation & Personalizat...